Lisa Belodoff - CEO & Founder


Poison Ivy

Wonder Woman

Lisa Belodoff is a business driver and marketing expert turned entrepreneur.

Bell Collaborative is her new consulting business that serves the optics, photonics, and high-tech industries. Before founding Bell Collaborative, she was the VP of Business Development at Rochester Precision Optics, and she previously served on the leadership team at LightWorks Optics which successfully exited and sold to II-VI corporation. She was also VP of CABLExpress and served on the leadership team at CXtec in Syracuse, NY, working in datacenter and fiber optics before focusing in on precision optics.

Lisa has spent her career building extensive relationships in precision optics, fiber optics/IT infrastructure, medical device, life science, AR/VR, LiDAR, DoD, night vision systems, IR/Thermal, space and other consumer technology and scientific applications. She helps with the formation of capture teams and strategic alliances.

Cecily Brown

Creative Content Producer/PM

Mark Cooley

Account Manager

Helen Bilak

Optics Concierge-Supply Chain

Don Morrison

Optics Concierge-Manufacturing Engineer

Brian Vislosky - VP of Business Intelligence & Developement


Comic Books


Brian brings a mix of enterprise information technology and go-to-market strategy experience to Bell Collaborative.

As former Manager of Customer Insights and Analytics at CXtec, Brian modernized legacy analytics platforms and upgraded the system to provide actionable intelligence.

Brian collects all available data from both external sources (like D&B, Harte Hanks, or Gartner) and internal programs to drive customer insight and strategic direction for customer acquisition and market penetration.

His extensive experience with marketing campaigns and ROI analysis allows proper alignment between marketing spend and campaign strategies, delivering the right information to the right people at the right time. Brian directs the business intelligence and business development teams.

Amanda Altman - Director of Marketing & Communications

Right Brain

Left Brain


Amanda Altman works with companies to identify their corporate story and bring it to life with compelling graphics through logo design and retail presence. With a focus on value, clear communication and company culture, she builds visual experiences your company can grow from, your audience relates to and your employees are proud of.

Tracy Armstrong - Director of Events & Marketing




Tracy Armstrong boasts a 27-plus year career in Executive Leadership, Sales, Marketing, and Business Development. Her previous work experience includes serving as the Director of Communitywide Convention Marketing for the Joseph A. Floreano Riverside Convention Center and Visit Rochester, where she led a team of sales professionals who were responsible for booking meetings and conferences in Monroe County. In addition, she worked for Hyatt Hotels for 7.5 years where she was named Sales Manager of the Year and a member of the Hyatt master's program.

Tracy joined Bell Collaborative in February 2020, where she oversees client events, trade show operations, and project management. She has vast experience overseeing prestigious events, including 2 PGA US Opens, a Ryder Cup, Senior Tour, and more.

Tracy is committed to service over self and giving back to her community. She is a married mother of two and enjoys all the rich culture and history of Monroe County and the Finger Lakes.

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