Lisa Belodoff - CEO & Founder


Poison Ivy

Wonder Woman

Lisa Belodoff is a business driver and marketing expert turned entrepreneur.

Bell Collaborative is her new consulting business that serves the optics, photonics, and high-tech industries. Before founding Bell Collaborative, she was the VP of Business Development at Rochester Precision Optics, and she previously served on the leadership team at LightWorks Optics which successfully exited and sold to II-VI corporation. She was also VP of CABLExpress and served on the leadership team at CXtec in Syracuse, NY, working in datacenter and fiber optics before focusing in on precision optics.

Lisa has spent her career building extensive relationships in precision optics, fiber optics/IT infrastructure, medical device, life science, AR/VR, LiDAR, DoD, night vision systems, IR/Thermal, space and other consumer technology and scientific applications. She helps with the formation of capture teams and strategic alliances.

Rick Bryant - President

John Wayne

Lil' Wayne

Bruce Wayne

Richard Bryant is a United States Marine Corps veteran. After his service to our country, he transitioned to civilian life. His experiences include private consulting, serving as Director of Visual Augmentation Systems (Night Vision/Electro-Optics), working for the Naval Special Warfare Development Group, and working as the Senior Director for Advanced Programs & Strategic Business Development at Rochester Precision Optics.

Rick brings decades of experience in the night vision industry to the team.

Cecily Brown

Creative Content Producer/PM

Don Morrison

Optics Concierge-Manufacturing Engineer

Drew McNerney

Business Development

Brian Vislosky - VP of Business Intelligence & Developement


Comic Books


Brian brings a mix of enterprise information technology and go-to-market strategy experience to Bell Collaborative.

As former Manager of Customer Insights and Analytics at CXtec, Brian modernized legacy analytics platforms and upgraded the system to provide actionable intelligence.

Brian collects all available data from both external sources (like D&B, Harte Hanks, or Gartner) and internal programs to drive customer insight and strategic direction for customer acquisition and market penetration.

His extensive experience with marketing campaigns and ROI analysis allows proper alignment between marketing spend and campaign strategies, delivering the right information to the right people at the right time. Brian directs the business intelligence and business development teams.

Bruce Bailey - VP of Marketing & Digital Strategy



Killer Kicks

Bruce Bailey has 20+ years of marketing and development experience. He started his career updating html files for the ticketing company,, and more recently was the Director of Marketing for CXtec.

Keeping up with technology, coding, and marketing has been his biggest hobby for the last two decades. He has worked with Bell Collaborative and various members of the team in some sort of capacity for over 15 years.

He combines his deep knowledge of technology and marketing to create complete, robust campaigns.

Helen Bilak

Optics Concierge-Supply Chain

Ryan Vislosky

Program Associate and Copywriter

Mark Cooley

Account Manager

Todd Roth - VP of Business Development




Todd Roth is a 26-year United States Navy Command Master Chief Petty Officer, retired. His service experience covered multiple naval and joint warfare disciplines, including Naval Special Warfare, Naval Aviation, SOF Program Development and Procurement as well as joint executive leadership both at home and abroad. He is a decorated Combat Veteran and Executive Leader.

Todd recently held the positions of Director of International Business Development at Avon-Team Wendy and prior to that the position of Director of International Operations at Wilcox Industries.

Todd brings extensive technical experience in international relations and business. He has excelled in the development of man portable system solutions and brings superior executive C-suite leadership to the Bell Collaborative team.

Amy Zelazny - VP of Programs and Engineering

Gin Fizz

Old Fashioned

100% Spirit

Amy Zelazny, VP of Programs and Engineering, handles activities ranging from mentoring the Bell Collaborative team of Program Management specialists to creating and editing technical copy especially as it pertains to the world of optics. New to the field of marketing, Amy spent over thirty years as an optical engineer and technical project manager for companies such as Eastman Kodak, Rochester Precision Optics, and The Ednalite Corporation. During her lunch hours at Ednalite, her first job post-college, Amy took orders for the company's flagship product, the "Ednalite Projection Pointer", the precursor to the now popular and ridiculously inexpensive laser pointer. She recently bought a vintage Projection Pointer off eBay during a bought of nostalgia.

Having graduated from the University of Rochester with a B. S. in Optics, Amy spent time as a lens designer, systems engineer, and engineering project manager. During her days at Kodak, Amy was part of a team which was awarded a U.S. Patent for a "Stray Light Baffle for an Internal Drum Scanner", certainly a thrilling topic for your next dinner party. While not gainfully employed as an engineer following a lucrative buy-out after 20 years at Kodak, she did time as a pro-shop gal at a local golf course, a cook and display-case preparer at Rochester's own Wegmans Grocery, and a teaching assistant for an 8th grade special education class.

In her spare time, Amy can be found cooking, golfing, crosswording, crafting, and spending meaningful time with her husband, faithful rescue dog, family, and best friends. She is determined to live to at least the ripe old age of 110 based on proven genes for longevity, a positive lifestyle, and sheer stubbornness.

Her motivation as part of the Bell Collaborative team comes from her desire to improve her listening skills as she endeavors to understand the client's hidden needs, and keep the team focused through improved internal processes and standardized (but enjoyable!) communications. Amy loves learning about "better living through software" and is always searching for ways to close loops and take advantage of existing solutions to the benefit of her team and their clients. Amy believes that the goal of one's occupation and one's business activities is to create lasting relationships through achieving common objectives and taking an enjoyable journey in the process. Without these human interactions and shared adventures, in the end, it is all for naught.

Amanda Altman - Director of Marketing & Communications

Right Brain

Left Brain


Amanda Altman works with companies to identify their corporate story and bring it to life with compelling graphics through logo design and retail presence. With a focus on value, clear communication and company culture, she builds visual experiences your company can grow from, your audience relates to and your employees are proud of.

Tracy Armstrong - Director of Events & Marketing




Tracy Armstrong boasts a 27-plus year career in Executive Leadership, Sales, Marketing, and Business Development. Her previous work experience includes serving as the Director of Communitywide Convention Marketing for the Joseph A. Floreano Riverside Convention Center and Visit Rochester, where she led a team of sales professionals who were responsible for booking meetings and conferences in Monroe County. In addition, she worked for Hyatt Hotels for 7.5 years where she was named Sales Manager of the Year and a member of the Hyatt master's program.

Tracy joined Bell Collaborative in February 2020, where she oversees client events, trade show operations, and project management. She has vast experience overseeing prestigious events, including 2 PGA US Opens, a Ryder Cup, Senior Tour, and more.

Tracy is committed to service over self and giving back to her community. She is a married mother of two and enjoys all the rich culture and history of Monroe County and the Finger Lakes.

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