Event Management & Monetization

Get focused face to face time with your audience and monetize the efforts with our event strategy and direction. Don't worry about a single detail as we help to identify the purpose, plan the event and funnel leads. From tradeshows to cocktail parties to yachting charters, our team is well-versed in creating an event that will be hard to forget.

Learn more about where we will be presenting with our clients next.

Digital Media Marketing & Management

Make your advertising dollars work for you with data-driven strategic plans for attracting your audience. Build your business where your customers are, using a data-driven approach that accomplishes specific objectives in our five-tiered strategic approach that will help you grow a business in even the most competitive markets.

Learn more about our real time report dashboards.

Optics & Supply Chain Concierge

A luxury hotel concierge has all the insider information necessary to guarantee an excellent guest experience. Bell Collaborative brings that idea to the world of optics. Bell Collaborative's Optics Concierge can help you manage and strategize your supply chain, while identifying roadblocks and solutions to those roadblocks.

Learn more about how the Bell Collaborative optics experts have helped.

Marketing Strategy & Communications

We're just as in touch with our right brain as we are with our left. Our marcomm creative and media strategy spans your entire media mix from public relations, brand and creative strategy, social media, web development & analytics, SEO, CRM integration and reporting. Your marketing is only as good as your next big idea.

Learn more about what we accomplish in our comprehensive brand workshops.

Market Intelligence & Strategic Business Development

Our market intelligence services will elevate your business intelligence by creating custom market research, understanding your target markets and companies, and identifying new product opportunities. While business development strategists meet you where you are to create goal-oriented processes to help increase the amount of qualified leads for your sales team.

Learn about how our 10/10 process works to fill your sales funnel.

Haven't You Heard?

Some companies we have worked with

COMPANY: High Profile Optics & Technology

CHALLENGE: To navigate sales efforts, marketing messages and industry trends.

CONNECTION: Create reports on target companies that outline the synergies between our clients and their targets. Reports include a presentation on the target company, details on that company's divisions and office locations, and a contact list of decision makers.

CONVERSION: Market intelligence helps you distinguish your outreach to target companies, by highlighting how your company can solve their specific problems and meet them where they are. You will be talking directly to the people in charge of the programs and projects that your company wants to be involved in.

COMPANY: Surgical Assisted Medical Device

CHALLENGE: Increase brand awareness with a patient focused campaign to improve the quantity and quality of leads in the company's patient education funnel.

CONNECTION:

  • Management of a multi-million dollar ad spend with muti media platforms like Google+, Hulu and Comcast
  • Concept and creation of a patient-focused creative asset library and campaign, strategy and management of lead funnel
  • Reporting and adjustment for constant optimal patient connection
  • Implementation of team hiring and processes to handle increased traffic
CONVERSION: After the BC team took over their ad spend and creative, the cost per lead decreased from $2500 to less than $100. Bell Collaborative strategies, creative, analytics and adjustments resulted in an increase in both quantity and quality of leads so much so that the current team would have been burried in lead follow up for over a year just in the leads generated from a three month ad run. The BC team worked to identify the bottleneck, interview and hire the properly trained help and develop a funnel process to allow for continued patient education at our increased rate. Our collaboration with this company continues into its second year with ROI projections that champion the past two.

COMPANY: NY Craft Brewery

CHALLENGE: To create a brand and buzz around opening around a moving opening date due to COVID and construction challenges.

CONNECTION: Identify opportunities in the community to create a buzz by taking advantage of a local beer festival. Even though they were not open or brewing beer yet, the brewery attended the event with a viral social media contest that exponentially expanded their social media network.

CONVERSION: There is no better feeling than to have excited patrons on opening day. Our brand workshop identified their story, our clever creative stands out amongst the chatter in a crowded market and our strategic marketing laid the foundation for a loyal customer base and CRM. Only months into serving and their tribe is strong.

MARKET INTELLIGENCE & STRATEGIC BUSINESS DEVELOPMENT

Market Intelligence

Trying to grow your startup? Strong sales, but you know you are leaving money on the table? Looking to boost customer engagement? Bell Collaborative is here to help.

In today's marketing landscape, the most valuable commodity is attention. For your marketing to stand out, shine, and grab your customer's attention, it must be informed by up-to-date and custom business intelligence. You must prove that you understand your customer's business, their goals, ambitions, and projects. This is where Bell Collaborative comes in.

Bell Collaborative is a network of thinkers and doers, technologists and humanists, creative freaks and science geeks, who take the time to understand you and your business. We elevate your business intelligence with custom market research, identifying, and understanding your target markets and companies, and finding new product opportunities.

We start each new customer on our 10/10 process where we identify your top 10 customers and prospects, create custom research for each company, find decision makers in charge of the projects that you want to work on, and put your company in the best position to acquire new business.

The results of the 10/10 process guide our business development strategy and other teams on the project to achieve your goals. Bell Collaborative provides several services to properly guide and support a lucrative sales funnel. This list is just a start on the things we can do to help you conquer your industry:

  • Custom Market Reports
  • Outreach Strategy
  • Target Acquisition
  • Lead Generation
  • CRM Integration and Implementation

Strategic Business Development

Not only will Bell Collaborative give you the tools and intelligence to succeed, but we will help you execute your goals and develop new business. While closing sales is the responsibility of your sales team, we work to make that job easy and enjoyable. You can rest assured that once the Bell Collaborative team has spread the good vibrations through your business, every business that you want to know who you are, will.

Bell Collaborative has a team of industry-leading experts that will meet you where you are to create goal-oriented strategies to help you grow your business. It is not enough to go at it alone using the once tried and true strategies of the past. Businesses must collaborate with a wide range of customers and partners to navigate ever-changing supply chains and market conditions.

Build new relationships. Acquire new business. Find out what you've been missing from your sales plan with:

  • Account-Based Marketing
  • Lead Processing
  • Goal Setting
  • Sales & Customer Service Support & Reporting
  • CRM Sales Pipeline Stream Maintenance
  • IT Office Management
  • Internal/External Surveying
  • Creating Budgets
  • B2B
  • Location Scouting
  • Contract Negotiations
Reach out to Bell Collaborative today to see how our business intelligence experts can help you and your business.

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DIGITAL MARKETING STRATEGY & MANAGEMENT

Any business owner, marketing specialist, or business development manager can tell you that they want to grow your business. They can sell you on how they will rebuild your website, increase your online presence, and improve SEO. But what does it all mean?

At Bell Collaborative, we reject shotgun-based marketing as the catch-all solution to grow your business. We have a five-tiered strategy that can help grow a business in even the most competitive markets. We want to build your business where your customers are, using a data-driven approach that accomplishes specific objectives. There is no other way to distinguish yourself in the sea of content that your average customer is subjected to on a daily base.

Don't get us wrong, our team is comprised of a group of experts that excel at rebuilding websites, increasing your online presence, and improving SEO, BUT at Bell Collaborative we view this as the starting point on a journey to improve your business: not the result.

Bell Collaborative has a history of reducing customer acquisition costs, but we don't stop there. We find out what your goals are and determine the best ways to achieve them. Using this information, we create a data and results-driven digital marketing strategy that evolves to meet new challenges as they arise. Our goal is not to impress you with vanity metrics, but to improve your efficiency, lower your costs, and get results.

Bell Collaborative specializes in:

  • Paid Search
  • Display Ads
  • Facebook Advertising
  • Google Ads
  • Private Marketplace
  • OTT
  • Connected TV
Make your advertising dollars work for you with a data-driven strategic plan for attracting your audience. We can also help your business with:

  • Social media strategy, content creation, management & support
  • Website design, development, hosting, integration to CRM and content management
  • Search Engine Optimization for your site and your social media accounts
  • Content capture for social media and other platforms.
  • Creation of communication channel hierarchy
  • CRM integration (HubSpot, Marketo, Mautic, and Pardot just to name a few)
  • CMS integration for ease of content updates (WordPress, MuraCMS, Concrete5, MASA)
  • Paid search campaigns
  • Digital Media Purchases (television, website, and streaming ad space)
Reach out to Bell Collaborative today to see how our digital marketing experts can help you and your business!

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MARKETING STRATEGY & COMMUNICATIONS

We are just as in touch with our right brain as we are with our left. Our marcomm creative and media strategy spans your entire media mix from public relations, brand and creative strategy, social media, web development & analytics, SEO, CRM integration and reporting. Your marketing is only as good as your next big idea!

We start with a full evaluation of existing brand assets, marketing materials, and corporate communications to identify areas of improvement in messaging, aesthetics, and communication. Next, we put your team through a comprehensive brand workshop that identifies key corporate personas, target audiences, and brand messaging. The results of this workshop are shared with the team and shape the brand story.

Creating all the assets, content, and communications necessary for successful brand engagement is an ongoing process. One that needs to be properly planned for, executed, and constantly monitored.

From this point on, it is important to understand that the sky's the limit! We work to create messaging that resonates and makes an impact. If that means our message needs to be written in the sky by a plane, then we'll figure out how to make it happen. Still curious what our marcomm team does? Here is an abbreviated list:

  • Brand development & evolution (logo design, brand standards, font suggestions, color palette, patterns, design assets, photography styling)
  • Packaging
  • Competitor research and comparison
  • Video & photography
  • Printed materials (brochures, sales sheets, fliers, catalogs, announcements, annual reports, posters, manuals, menus, invitations, press kits, editorial layouts, direct mails, promotional items)
  • Advertising campaigns (creative and media buying and management for printed publications, outdoor, radio, television, streaming, etc.)
  • Digital design (to support our digital media strategy & management team with social media content, email campaigns, newsletters, digital ads, etc.)
  • Environmental design (way-finding signage, office space, retail space, tradeshow presence, monumental, outdoor murals and billboards)
Reach out to Bell Collaborative today to see how our trade show and event planning experts can help you and your business!

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EVENT MANAGEMENT & MONETIZATION

At Bell Collaborative, we only succeed when our customers succeed. We are not in the business of acquiring clients, but partners. Maximize your return on investment and build long-lasting relationships with well planned, expertly executed, and monetized events. From tradeshows and product launches to cocktail parties and team building activities to corporate open houses and member meetings, the only way to succeed in business today is to collaborate with people you trust to achieve common goals.

Bell Collaborative has a team of experts with decades of experience in planning and executing affective trade show strategy. We can help you:

  • Establish a budget
  • Identify relevant industry trade shows for the fiscal year
  • Review each trade show to maximize show presence and booth placement
  • Execute a strong market communication strategy, using banner advertisements, email footers, e-blasts
  • Review trade show best practices with leadership
  • On the floor as a booth liaison
  • Evaluated pre- and post-show industry trends and intelligence
  • Event Planning
Cold introductions to potential partners over the phone or email do not compare with meeting someone face to face. Meeting people in person is paramount in developing relationships and partnerships. Events are another great way to show off your business and build these partnerships. Bell Collaborative has vast experience with many types of events, both on-site, nationally, and internationally. We can help you with:

  • Product Launches
  • Team Building
  • B2B Partnerships
  • Location Scouting
  • Contract Negotiations
  • Logistics & Planning
  • Marketing & Communication
  • Event setup & Execution
Reach out to Bell Collaborative today to see how our trade show and event planning experts can help you and your business!

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OPTICS & SUPPLY CHAIN CONCIERGE

A luxury hotel concierge has all the insider information necessary to guarantee an excellent guest experience. Bell Collaborative brings that idea to the world of optics. Bell Collaborative's Optics Concierge can help you manage and strategize your supply chain while identifying roadblocks and solutions to those roadblocks.

Every aspect of your optics project will be managed with four-star service. The connections and experience in the industry that sits on our team is incredible. Once you see the breadth of our networks and depth of experience and intelligence, you will quickly understand the benefit of having an Optics Concierge working with you. If we don't know how to get it done, then we know someone who will.

While it's hard to explain such a niche offering to the Optics Industry, here are just a couple of ways our Optics & Supply Chain Concierge team has helped our customers:

  • Review and assessment of optical drawings and assembly specifications
  • Guidance on optical project plans from prototype to production
  • Strategic supply chain support, such as: soliciting quotes, determining lead times, investigating exceptions, and advising on supplier selection and potential product development choke points
  • International Traffic in Arms Regulations (ITAR) licensing and compliance guidance
Reach out to Bell Collaborative today to see how our Optics Concierge can help you and your business!

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We are experts in strategic business development, market/business intelligence and data driven marketing communications.

It's not too late

When you're not sure what the problem is but something's gotta change. When you've got all the sales you need, but you know that you're leaving money on the table. When you think all you need is a website. When you don't know what you're story is. And neither does your sales team.

When you need a plan

Give us a ring

We are listening

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Lisa Belodoff started Bell Collaborative to be a bright light and breath of fresh air in the optics, photonics and high-tech industries. Today Bell Collaborative is approaching its third year anniversary with a nimble team of 20 headquartered in the heart of optics technology and research - Rochester, New York.

Over the years the Bell Collaborative team of experts has mastered the landscape of precision optics, fiber optics/ITinfrastructure, medical device, life science, AR/VR, LiDAR, DoD, night vision, hospitality, and many other consumerfocused tech, food, pet and luxury retail products.

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